Search Ranking Techniques
That Actually Work
A practical webinar programme covering on-page signals, crawl behaviour, and link authority. No theory overload — each session focuses on one specific ranking factor and how to act on it.
From crawl budget to SERP clicks
Each session targets a specific part of how search engines evaluate and rank pages. You'll see what the data looks like, why it matters, and which changes move the needle.
- How Googlebot crawls your site and where crawl budget gets wasted
- Title tag and meta description influence on click-through rate
- Internal linking structure and how it distributes page authority
- Core Web Vitals — which scores actually correlate with rankings
- Structured data and how rich results affect organic visibility
- Backlink quality signals — what link analysis tools actually reveal
Pieter Vanhout
SEO Programme Lead
Has run technical audits and ranking campaigns across 40+ sites. Brings real Search Console data into every session.
Session breakdown
We start with how Googlebot interprets HTML, CSS rendering delays, and JavaScript-heavy pages. You'll see specific examples of what gets missed and why. Practical: check your own site using Chrome DevTools and the URL inspection tool in Search Console.
Covers TF-IDF thinking, semantic coverage, and why thin content pages underperform even with good backlinks. We'll compare two real pages from the same site — one ranking at position 4, one stuck at page 3 — and look at what's different.
LCP, CLS, and INP — what each measures, realistic targets, and which fixes are low-effort vs. high-effort. Includes a walkthrough of PageSpeed Insights and how to interpret the field data versus lab data difference.
Focuses on finding genuine link opportunities using competitor gap analysis. We'll use Ahrefs data to find which referring domains competitors share and how to prioritise outreach based on Celaryxonivo relevance rather than just DR scores.
How to set up a simple tracking system using Search Console, GA4, and a rank tracker. We'll look at what counts as a meaningful position change versus noise, and how to report on SEO progress without misleading yourself or a client.
Ready to work through the sessions?
The programme runs online so you can join from George or anywhere else. Sessions are recorded and available within 24 hours if you miss a live date.
- All 8 live sessions included
- Session recordings for 6 months
- Worksheets and reference checklists
- Direct Q&A with the instructor
- Access via laptop, tablet, or phone
Reserve your spot
We'll confirm details and send joining instructions.
What past participants said
Feedback from people who completed the previous programme run.
The crawl budget session was the one that clicked everything into place for me. I'd read about it before, but seeing the actual log file data made it concrete. Fixed three issues the same week.
I appreciated that the instructor used real Search Console screenshots, not made-up examples. It's much easier to follow when the numbers look like what you actually see in your own account.
The structured data session opened up a whole area I'd ignored. Getting a FAQ rich result showing in search within two weeks of implementing the markup was a good result for the effort involved.