Six modules, one clear outcome
Each module tackles a specific layer of how rankings work — from crawl budget and indexing to on-page signals and backlink quality. No filler, no repeated theory.
- Robots.txt rules and common misconfiguration patterns
- Crawl budget: when it matters and when it doesn't
- Sitemap structure for large and dynamic sites
- Log file analysis to see what bots actually visit
- Canonical tags — correct use and common mistakes
- Noindex vs. disallow: the right tool for each scenario
- Duplicate content from URL parameters and pagination
- Checking index coverage in Search Console
- Title and heading structure — practical formatting rules
- Keyword placement without stuffing
- Internal linking to pass authority where it matters
- Schema markup for rich results
- LCP, CLS, INP: what each measures and how to improve
- Reading PageSpeed Insights without overreacting to scores
- Image optimisation and lazy loading decisions
- Server response time and hosting considerations
- How PageRank flows and what dilutes it
- Evaluating backlink quality beyond DA scores
- Digital PR and content-based link acquisition
- Disavow file: when to use it and when not to
- Setting up rank tracking that doesn't mislead you
- Search Console data: clicks, impressions, CTR analysis
- Diagnosing drops after algorithm updates
- Building a simple reporting workflow that saves time
Built around what actually moves rankings
This isn't a theory course. Every session includes a real site walkthrough — you'll see the same tools and decision-making process used on live projects.
The material skips the basics you already know and focuses on the situations where rankings get stuck: slow recovery after updates, index bloat, and link profile issues.
What people said after completing the program
The crawl budget module alone was worth it. I found three categories that were wasting crawl on filtered URLs. Fixed it within a day.
I'd read a lot about Core Web Vitals but didn't know how to prioritise what to fix. Module four gave me an actual process, not just a checklist.
The link building section is refreshingly honest. No promises — just a clear explanation of how authority flows and what actually builds it over time.
